1. General Provisions
We process personal data in accordance with applicable data protection legislation, including internationally recognised standards such as the General Data Protection Regulation (GDPR) where applicable.
For data protection laws, Whitewill acts as the data controller.

2. Categories of Data Collected
When you use the Website, we may collect the following categories of personal data:

• Technical DataIP address
• Browser type and version
• Device type and operating system
• Time zone and system settings
• Usage DataPages visited and session duration
• Navigation paths and clickstream data
• Interaction with Website features
• Contact Data
• Phone number and other contact details submitted via forms

3. Purposes of Data Processing
We use personal data for the following purposes:

• Providing access to the website content and services
• Processing and responding to enquiries
• Delivering requested materials, including catalogues and presentations
• Improving Website functionality and user experience
• Conducting analytics and internal research
• Ensuring security, fraud prevention, and system integrity

4. Legal Basis for Processing
We process personal data based on the following legal grounds:

• Legitimate Interests
• Operation, maintenance, and optimisation of the Website
• Communication with users and partners
• Business analytics and protection against misuse
• Consent
• Submission of contact details through forms
• Requests for marketing materials or communication

By submitting your personal data through the Website, you provide consent to its processing in accordance with this Privacy Policy.

5. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Policy:

• Contact data (e.g., phone number): up to 12 months
• Technical and usage data: aggregated or anonymised for analytics purposes

Longer retention periods may apply where required by law or justified by legitimate business needs.

6. Data Sharing
We may disclose personal data to:

• Companies within the Whitewill group
• Third-party service providers (including CRM systems, hosting providers, and analytics platforms)
• Regulatory authorities or law enforcement bodies, where required by applicable law

All third parties are contractually bound to process personal data securely and solely for specified purposes.

7. International Data Transfers
Personal data may be transferred to and processed in jurisdictions outside your country of residence.
Where such transfers occur, appropriate safeguards are implemented, including standard contractual clauses or equivalent legal mechanisms to ensure adequate data protection.

8. Data Security
We implement appropriate technical and organisational measures to protect personal data, including:

• Secure infrastructure and firewalls
• Role-based access control
• Regular system updates and monitoring

These measures are designed to prevent unauthorised access, disclosure, alteration, or destruction of data.

9. Your Rights
Subject to applicable law, you may have the right to:

• Access your personal data
• Request correction of inaccurate or incomplete data
• Request the deletion of your data
• Object to or restrict processing
• Request data portability
• Withdraw consent at any time

Requests can be submitted using the contact details below.

10. Updates to This Policy
We reserve the right to update this Privacy Policy at any time.
Any changes will be published on this page and become effective upon posting.

11. Contact Information
For any questions, requests, or to exercise your rights, please contact:
Email: info@whitewill.ae
Address: UAE, Dubai, The Greens, The Onyx Tower, Office 1314